The Sweet Protection Mission is to: Create superior protection inspiring people to push their boundaries.

Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, eyewear, protective gear and apparel.

Sweet is based in Norway and was founded by a tight-knit group of skiers, riders, cyclists and paddlers, looking to make the best helmets and apparel available. We build the gear we use and stand behind every product we make. To us there is no compromise. Our passion is your protection.

Awards:

ISPO Board Sports Award, Best piece of Outerwear – 2010

ISPO Award, Igniter helmet – 2012

Enduro Magazine Germany , Design & Innovation award, Bushwhacker helmet – 2014

World of MTB, Best of 2014, Bushwhacker helmet 2014 Enduro Magazine Germany , Design & Innovation award, Mudride shorts– 2015

ISPO Gold winner, Rooster Discesa RS helmet– 2015

Freeskier Magazine, Blaster and Trooper helmet, Editors’ Pick – 2015

“Our mission is to motivate people to go outside and connect with nature, experience new things, and enjoy life outdoors with family and friends.

We offer exceptional products that unite functionality, sustainability and on-trend design so that you can feel at home outdoors!”

Born and founded in Frankfurt am Main (Germany) to provide outdoor enthusiasts with weatherproof equipment and clothing for their backpacking and traveling needs. Today it is a global benchmark for all things outdoor with 500 stores worldwide and a sales network of more than 4,000 customers.

One of the pillars of their philosophy is

Essential to outdoor We represent the outdoors and are inextricably linked to outdoor experiences. We are driven by the quest for profoundly transformative experiences in nature.

With brand values such as environmental protection, sustainable products and transparency in its supply chain.

Inspired by Nordic sports and our founder's passion to push boundaries, Odlo exists to heighten every outdoor experience. We design base layers without equal and all-season apparel that drives outdoor devotees to go for more, more often, in comfort.

We live for the limitless potential of personal podiums and shared experiences. And from the Swiss Alps, we develop clothing for those who know that whatever lies ahead – there’s always more out there.

Founded in 1946 in Norway by Odd Lofterød Sr., we made our first mark in the performance apparel industry by developing an elastic, heat-regulating suit for cross-country skiers and speed skaters unlike anything athletes had ever seen. Those nylon race suits were used by Olympic teams starting in 1964, and by the 1972 Sapporo Olympics, over 25 teams wore the Odlo Thermic: the first fully synthetic base layer that kept athletes comfortable and dry. In this pre-sponsorship era, athletes and teams paid out of pocket to race in the revolutionary Odlo apparel.

Innovations continued over the next several decades as we launched the groundbreaking three-layer principle, introduced the first base layers using "Effect" fabric with odour-reducing silver ions and expanded our offerings into other sports and activities.

Today, we continue to push boundaries and collaborate with like-minded partners who share our passion for rewarding outdoor challenges. We’re proud to outfit the likes of the Swiss-Ski Nordic teams, and a variety of elite athletes across a wide spectrum of disciplines with unrivalled base layers and all-season performance apparel.

Simply put: we make the skiwear that we want to wear ourselves. And we make it for our friends and everyone who shares our passion for snow and mountains.

We had seen waist deep powder, free skiing competitions, big lines, colours and IFMGA mountain guide exams. We had made friends and shared the beauty of great days with them. Experienced the exhilarating feeling of successful first descents. But we had also seen days we wished no one would ever experience. Avalanches, accidents. Good friends passing away on the mountain. So, when we moved back to Åre, Sweden, we knew two things.

One: Damn, it feels good to be a skier.

Two: we wanted to make better skiwear.

We want Elevenate garments to last for a very, very long time. We want them to feel like your second skin, dependable and protective when nature shows its harsh side, and infinitely comfortable to ski in. We want them to give you the opportunity to discover all the mountain, and we want you to look good doing it. Because, in our world, that matters too.

Sara & Jimmy.

Every morning, somewhere in the world, there's a Gripster who looks out the window, checks the weather conditions, gets dressed and jumps on their bike – but instead of riding straight to work, they take a turn and transform their classic commute into a wonderful detour in the magical morning light.

Whoever said that the best way to work was the shortest way? We bet it wasn't a cyclist.

With a smile, and a body and soul filled with positive energy, the Gripster who took the long way round arrives at GripGrab HQ, greets their colleagues and picks up where they left off: developing solutions that enable every rider to explore their cycling potential.

GripGrab is a family business. Founded by brothers Kristian, Martin and Bjørn Krøyer in 2000. GripGrab is today run by CEO Martin Krøyer and CPO Kristian Krøyer.

GripGrab’s core philosophy is based on our experience as cyclists: creating products that protect against any conditions.

These products give riders the confidence to go further, push their limits and explore more.

Our mission is to create the products that enable all cyclists to explore and live out their individual cycling potential.

Kari Traa is not just a women's sports brand founded by a three-time Olympic medalist, it's a community that celebrates femininity, encourages each other, and is obsessed with the outdoors. We believe in empowering women to tackle any challenge with confidence through quality materials and thoughtful designs. With our bold colors, playful designs, and Norwegian heritage, are we the badass friend that lifts everyone around her.

Our positioning is more than just an attitude or an aesthetic - it's a way of life. We believe in feeling confident and comfortable in our own skin, and in what we wear. We embrace the rush of adrenaline and the unbridled joy that comes with exploring the great outdoors. It’s about being serious about our passions, not ourselves and we love and support our sisters, without limits.

With a focus on passion, style, and sisterhood, we're all about living life to the fullest and loving every moment.

For her. By her.