Our Brands portfolio represents our vision of the premium-modern cycling and Outdoor scene.

All of them have DNA we feel fully identified with and take care of in detail.

Brands Portfolio.

  • ARC8

    We provide an alternative to people who are tired of riding a stock bike by making custom bikes more affordable.

    Our mission is to provide them with the best possible equipment for maximum performance and riding pleasure.

    Our brand is focused on the riders".

    The two founders of ARC8, Serafin Pazdera and Jonas Mueller, spent much of their youth together, as classmates, bike messengers or while training to be snowboard instructors.

    But then their paths diverged: Serafin went into graphic design and web development, while Jonas studied mechanical engineering and developed frames for renowned bike brands. When Jonas decided to start his own company and asked Serafin if he could develop a website to promote his engineering services, it soon became clear that together they could achieve much more. That was the beginning of ARC8.

    ARC8 recently won the best design award at the prestigious "Design&Innovation Awards2024" with its ExtraAir frame.

  • TIME Bicycles

    Since our foundation in 1987, we’ve continually pushed the boundaries of technology, design and innovation. We are driven by the desire to build the best bikes in the world and our guiding principle - Le Defi / The Challenge - inspires us to never rest, never take the easy option and to lead the way.

    Throughout our history we’ve worked with the world’s best cyclists and teams to create bikes and products that are untouchable. Our palmares is revered and we’ve been part of countless iconic moments in cycling over four decades.We refine every detail of our design and manufacturing process to enable us to build faster and faster bikes. We understand that a fast bike is a combination of multiple factors – weight, strength, stability, comfort – and we treat each factor equally to deliver the optimum ride

    The quest for excellence is why we invested in braided carbon and resin transfer moulding over 20 years ago. It’s why we don’t settle for cheaper alternatives. We don’t cut corners or outsource production, everything is made in our European factory to our exacting standards.We’re restless, we’re always seeking to improve our processes, refine our product and do things better.Our demand for excellence throughout all areas ofour business underpins the quality we produce.

  • SWEET PROTECTION.

    The Sweet Protection Mission is to: Create superior protection inspiring people to push their boundaries.

    Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, eyewear, protective gear and apparel.

    Sweet is based in Norway and was founded by a tight-knit group of skiers, riders, cyclists and paddlers, looking to make the best helmets and apparel available. We build the gear we use and stand behind every product we make. To us there is no compromise. Our passion is your protection.

    Awards:

    ISPO Board Sports Award, Best piece of Outerwear – 2010

    ISPO Award, Igniter helmet – 2012

    Enduro Magazine Germany , Design & Innovation award, Bushwhacker helmet – 2014

    World of MTB, Best of 2014, Bushwhacker helmet 2014 Enduro Magazine Germany , Design & Innovation award, Mudride shorts– 2015

    ISPO Gold winner, Rooster Discesa RS helmet– 2015

    Freeskier Magazine, Blaster and Trooper helmet, Editors’ Pick – 2015

  • MISSION WORKSHOPS/ACRE

    We created the workshop out of the desire to build gear as tough as it is beautiful. It’s this pursuit that hooked us from the beginning and has kept us at it for more than 25 years.

    Our full history goes way back to 1994 when co-founder Mark Falvai and our good friend Doug Hudson started the company called Chrome and helped spark an entire movement in lifestyle-driven technical cycling apparel and bags.For us it’s always been about product.

  • ELEVENATE

    Simply put: we make the skiwear that we want to wear ourselves. And we make it for our friends and everyone who shares our passion for snow and mountains.

    We had seen waist deep powder, free skiing competitions, big lines, colours and IFMGA mountain guide exams. We had made friends and shared the beauty of great days with them. Experienced the exhilarating feeling of successful first descents. But we had also seen days we wished no one would ever experience. Avalanches, accidents. Good friends passing away on the mountain. So, when we moved back to Åre, Sweden, we knew two things.

    One: Damn, it feels good to be a skier.

    Two: we wanted to make better skiwear.

    We want Elevenate garments to last for a very, very long time. We want them to feel like your second skin, dependable and protective when nature shows its harsh side, and infinitely comfortable to ski in. We want them to give you the opportunity to discover all the mountain, and we want you to look good doing it. Because, in our world, that matters too.

    Sara & Jimmy.

  • JACK WOLFSKIN

    “Our mission is to motivate people to go outside and connect with nature, experience new things, and enjoy life outdoors with family and friends.

    We offer exceptional products that unite functionality, sustainability and on-trend design so that you can feel at home outdoors!”

    Born and founded in Frankfurt am Main (Germany) to provide outdoor enthusiasts with weatherproof equipment and clothing for their backpacking and traveling needs. Today it is a global benchmark for all things outdoor with 500 stores worldwide and a sales network of more than 4,000 customers.

    One of the pillars of their philosophy is

    Essential to outdoor We represent the outdoors and are inextricably linked to outdoor experiences. We are driven by the quest for profoundly transformative experiences in nature.

    With brand values such as environmental protection, sustainable products and transparency in its supply chain.

  • MONS ROYALE

    MONS ROYALE

    Born from the mountains of New Zealand, Mons Royale creates high-performance merino apparel. We believe that by enabling participation and progression and reducing our rider’s impact on the planet we can better people and planet.

    We believe by enabling and inspiring people to participate and progress in action and adventure sports ultimately improves health and well-being. When people become passionate for a sport they are more likely to protect it’s environment. By shifting to natural performance materials, we can reduce our impact on the planet.

    We source sustainable natural fibres from an ethical supply chain to create high performance apparel for the mountains.

    Hannah and Hamish Acland started Mons Royale in 2009. Both coming from High Country farms, they have a natural affinity for merino wool and the mountains in which the wool is grown.

    Hamish’s skiing and Hannah’s design background combined with their farming roots has given Mons Royale a unique platform to create a brand from – which includes their love for action and adventure sports.

    Today, Hannah continues to lead the brands design direction, with Hamish as CEO. The team of two has grown globally to over 40 staff across three offices. Vancouver, Innsbruck and Wanaka.

  • Kari Traa

    Kari Traa is not just a women's sports brand founded by a three-time Olympic medalist, it's a community that celebrates femininity, encourages each other, and is obsessed with the outdoors. We believe in empowering women to tackle any challenge with confidence through quality materials and thoughtful designs. With our bold colors, playful designs, and Norwegian heritage, are we the badass friend that lifts everyone around her.

    Our positioning is more than just an attitude or an aesthetic - it's a way of life. We believe in feeling confident and comfortable in our own skin, and in what we wear. We embrace the rush of adrenaline and the unbridled joy that comes with exploring the great outdoors. It’s about being serious about our passions, not ourselves and we love and support our sisters, without limits.

    With a focus on passion, style, and sisterhood, we're all about living life to the fullest and loving every moment.

    For her. By her.